Privacy Policy

Last updated 2026-10-21

Genesis Financial LLC (“Genesis Financial,” “we”) provides commercial financing brokerage and consulting, fractional CFO and financial reporting, and government contracting support to businesses. To do that we handle financial information about you and your business. This page explains what we collect, where it goes, and what we do and do not do with it. It applies to our website, our forms, and our client portal.

What we collect

Depending on which parts of the service you use:

• Bank account and transaction data — account names, balances, and transaction history from the bank accounts you connect, retrieved read-only through Plaid.
• Accounting data — your chart of accounts, transactions, invoices, bills, vendors, and profit-and-loss figures from QuickBooks Online, if you connect it.
• Point-of-sale and order data — sales, orders, customer balances, and job records from the business systems you use, where you have asked us to bring that data into your portal.
• Documents you upload — statements, financials, and other files you send us in the course of an application or engagement.
• Contact and account information — your name, email address, phone number, business details, and the records of your applications and communications with us.
• What you tell us on our forms — the amount and purpose of financing you are looking for, your timeline, and anything you add in notes, along with whether you agreed to be contacted by phone and text.
• Basic technical data — your IP address, browser, and device details, which our hosting and security tools record when you visit or sign in.

Your bank credentials

Genesis Financial never sees or stores your online banking username or password. When you connect a bank account you enter your credentials directly with Plaid, our bank-connection provider. Plaid returns an access token to us that permits read-only retrieval of account and transaction data. That token is encrypted before we store it, and it cannot be used to move money.

Plaid handles your credentials under its own privacy policy, which we encourage you to read: Plaid End User Privacy Policy.

Read-only access, and no money movement

Our bank connection requests read access to balances and transactions only. We do not request, and the connection cannot perform, transfers or payments. Connecting an account does not give Genesis Financial the ability to move your money.

How we use it

• To operate your portal — cash position, spend, budgets, forecasts, and reports.
• To evaluate and place financing applications with lenders, where you have asked us to.
• To communicate with you about your inquiry, account, application, or engagement, by email, phone, and text where you have agreed to it.
• To keep the service secure, diagnose faults, and meet our legal and regulatory obligations.

We do not sell your data

Genesis Financial does not sell your personal or financial information, and does not share it for anyone else’s advertising. We share it only as described on this page.

Service providers we use

We use the following service providers to run the platform. They process data on our behalf and are permitted to use it only to provide their service to us:

• Supabase — database, sign-in, and file storage. Holds your account, application, and portal records, and the documents you upload.
• Vercel — application hosting. Every page and request passes through it, including the information you enter in our forms.
• Plaid — bank account connections. You sign in to your bank through Plaid, and Plaid passes us read-only balances and transactions. We never sell data we receive through Plaid.
• Intuit QuickBooks — accounting data, if you connect QuickBooks Online: your chart of accounts, transactions, invoices, bills, vendors, and profit-and-loss figures.
• Anthropic — AI processing. Some portal features send financial data to the Anthropic API to generate summaries, analysis, and recommendations.
• Google (Gemini API) — AI processing. Some portal AI features may send financial data to Google's Gemini API to generate summaries and analysis.
• Google Fonts — web fonts. When a page loads, your browser requests fonts from Google, which receives your IP address and browser details.
• Microsoft — our business email (Microsoft 365) and team notifications (Microsoft Teams). Your emails to us, and the contact and application details of new leads, pass through Microsoft. Where a team member connects their own mailbox, our tools read their incoming email (read-only) to help them reply.
• Resend — sending email: your name, email address, and the content of the messages we send you.
• Sentry — error monitoring. Our configuration disables the collection of personal data and drops request bodies before an error report is sent, so financial records are not included in it.
• Unsplash, Picsum, and jsDelivr — images and an icon font on our homepage. Your browser requests them directly, so they receive your IP address and browser details.
• Cloudflare Turnstile — bot protection on our forms, when enabled.
• Calendly — if you book a call through our scheduling link, Calendly handles that booking.

Who else we share it with

We also share information with lenders and funding partners when you ask us to submit a financing application on your behalf, and with professional advisers, or where we are required to by law.

Financial information and the law

Non-public personal financial information is handled in accordance with applicable financial privacy law, including the Gramm-Leach-Bliley Act (GLBA) where it applies to our services. We limit access to your information to your own authorized users and to Genesis Financial personnel who need it to do their job.

Security

Data is encrypted in transit and at rest. Access tokens for connected services are encrypted before storage. Access to client portals is restricted to that client’s authorized users and requires multi-factor authentication. We maintain a written Security and Vulnerability Management Policy covering how we detect, prioritize, and remediate vulnerabilities, which we can share on request.

No system is perfectly secure, and we do not claim otherwise. If you believe your account has been compromised, contact us immediately at info@thegenesisfinancial.com.

Cookies

We use cookies that are necessary to keep you securely signed in, and local browser storage to remember that you have seen our cookie notice. We do not use advertising cookies or third-party tracking cookies.

Do Not Track

Some browsers send a “Do Not Track” signal. Because we do not track you across other websites and do not allow third parties to do so through our site, we do not change how the site behaves when it receives that signal.

Email, calls, and texts

We send you email about your account, application, and engagement. If we send you marketing email, every message includes a way to unsubscribe, and we honor unsubscribe requests as required by the CAN-SPAM Act. Unsubscribing from marketing does not stop essential messages about your account.

If you give us your phone number and agree to be contacted, we may call and text you about your inquiry, application, account, and our services. Message frequency varies, and message and data rates may apply. Reply STOP to any text to opt out, or HELP for help. We honor opt-out requests promptly. We do not sell or share your phone number or text-messaging consent with third parties for their own marketing.

How long we keep it

We keep your information while your account or engagement is active, and afterwards only as long as we need it:

• Application, engagement, and fee records, and documents you uploaded — five years after your engagement or last application ends, to meet recordkeeping and lender and program requirements.
• Data pulled from a bank connection — removed when you disconnect it.
• Data synced from QuickBooks — deleted when your engagement ends, or sooner if you ask us.
• Inquiries that did not become an application — up to three years after our last contact with you.
• Your contact preferences, including any opt-out — kept so we can keep honoring your choice.

We may keep information longer where the law requires it, or where it is needed for a legal claim.

Disconnecting and deleting

You can disconnect a bank or accounting connection at any time from your portal. Disconnecting a bank account revokes our access token with Plaid and removes the data we pulled from that connection. Disconnecting QuickBooks revokes our access and stops future syncing; to delete the data already synced from it, ask us. You can also ask us to provide a copy of your data, correct it, or delete it, by emailing info@thegenesisfinancial.com. Some records we are legally required to retain cannot be deleted on request; we will tell you if that applies.

Children

This is a service for businesses. It is not directed at children, and we do not knowingly collect information from anyone under 18.

Changes

We will update this page when our practices change, and will revise the “last updated” date at the top. This version is effective 2026-10-21. Questions about this policy: email info@thegenesisfinancial.com or call (469) 701-4892.

Questions about this page, your data, or a request to access or delete it: info@thegenesisfinancial.com
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